The White House New Media team circulates multiple highlights each day of what people are looking for online - Twitter trending topics, popular Google searches, etc. - and it gives us a sense of what's breaking through, what isn't, and a sanity check for what the larger online population cares about at any given time.
Daniel PfeifferThere is no business model in the modern media that promotes comity. If we worried too much about criticism, we wouldn't get out of bed in the morning.
Daniel Pfeiffer