The idea that I really like is December 21st, 2012. Try to get a global moment of collective reflection as a way to bring about an uptick in human consciousness.

Cynicism is something that is part of the media production of a certain type of subjectivity or consciousness that is passive and disempowered, cynical, fatalistic, pessimistic.

Marcuse wrote: "Perhaps an accident may alter the situation, but unless the recognition of what is being done and what is being prevented subverts the consciousness and the behavior of man, not even a catastrophe will bring about the change.".

Our normal human tendencies are distraction and dissipation. We begin one task, then get seduced by some other option, and lose our focus. We drift away from what is difficult and we know to be true, to what is comfortable and socially condoned.

People used to make their own clothes, now they buy clothes. People used to take care of their own kids, now they pay other people do it. And that was because capitalism requires more and more things being turned into money - being turned into profit. But that has reached this absurd limit where there's nothing left to turn into money, and the capitalist system is breaking down.

Synchronicities express themselves through chance meetings and natural events as well as in dreams and supernatural episodes.

The drive to Black Rock City from San Francisco leads through the Nevada flatlands, past the jittering neon sadness of Reno.