Our normal human tendencies are distraction and dissipation. We begin one task, then get seduced by some other option, and lose our focus. We drift away from what is difficult and we know to be true, to what is comfortable and socially condoned.

I'm starting to reread a bunch of Gandhi and it was kind of traumatic, because he was so clearly, unbelievably amazing. And the stuff that he is suggesting is so profoundly opposite from what is happening in our world today.

According to Buddhism, each person is a Buddha who has forgotten their original nature. If we in the pampered West, having grown up with so many advantages, could not claim our own health and our agency, preferring to see ourselves as helpless victims, then who would do it? Who would take responsibility for the world?

As a German philosopher writing in the aftermath of the Nazi regime, Marcuse understood the sleep inducing force of indoctrination, its power to make people forget and forfeit their own real interests. "The fact that the vast majority of the population accepts, and is made to accept, this society does not render it less irrational and less reprehensible," he wrote. "The distinction between true and false consciousness, real and immediate interest still is meaningful."

Cynicism is something that is part of the media production of a certain type of subjectivity or consciousness that is passive and disempowered, cynical, fatalistic, pessimistic.

Our normal human tendencies are distraction and dissipation. We begin one task, then get seduced by some other option, and lose our focus. We drift away from what is difficult and we know to be true, to what is comfortable and socially condoned.

If you step back from it and really think about what the mass media does on a global scale, the most significant thing it does is coordinate behaviour.