I'm not entirely sure what a historical novel absolutely has to be, but you don't want a reader who loves a very traditional historical novel to go in with the expectation that this is going to deliver the same kind of reading experience. I think what's contemporary about my book has something to do with how condensed things are.

I would be researching seventeenth-century garden design or I would be doing something with Pepys, but I just kept using all of it to write about Margaret Cavendish. It took me a long time to realize that I just wanted to write a book about her. Years.

Back then, when I had that original idea to write about the seventeenth century, the whole thing was set in 1666. I was thinking of Margaret near the end of her life, and that was the voice I heard for her.

As a publisher what you are trying to build is a long life for a book, to help it find its readers in many different ways, whether or not it made this list or got that review, etc. I'm sure some of that thinking has been useful to me as a writer as well.

The way I've talked about my research process is that it was like magpies. I was just sort of moving through all these books and when something shiny would pop out I'd be like, Ooh, I love it! and I'd pluck it out. It's fun to figure out how to use those bits you really love - like I'd read about gold shoes with cork heels. Obviously, Margaret would have to wear those shoes.

But when I realized it was actually going to be this portrait of the artist, birth to death, I had to then discover who Margaret as a young woman would be. I had to find the different voices for her throughout her life. I had a lot of fun discovering that. I had a lot of fun writing the childhood sections. By imagining her childhood, I was able to come up with this voice that matures as she gets older.

I'm not sure running the press has changed how I write (though perhaps it has in ways I can't see), but it has certainly changed my relationship to how books get made.