There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.
Danny BoyleYour first film is always your best film, in a way. There's something about your first film that you never ever get back to, but you should always try. It's that slight sense of not knowing what you're doing, because the technical skills you learn - especially if you have a film that works, that has some kind of success - are beguiling. The temptation is to use them again, and they're not necessarily good storytelling techniques.
Danny BoyleThe most important thing about Olympics, of course, is the games and not the opening ceremony. It's weird the way it gets inverted sometimes.
Danny BoyleThere's lots of things that can be solved with cash. And there's occasional things that can't be solved with cash, which become a bureaucratic nightmare for some reason, and there's no distinction between the two. There's no way of reading a situation and saying, "Yes, that'll be a bureaucratic nightmare, but that one we'll be able to buy off." It just depends on the day, apparently.
Danny Boyle