There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.

I love that sense of change that you'd get in pop music every three minutes, every four minutes.

But interestingly Star City's technology is all 1970s - still. In fact, it's alarming because you think, "You're not going to send someone up into space in something that old, are you?" But it works and it always has worked and it doesn't fail and it's incredibly reliable.

Although I behave in a quite reserved way in my personal life, give me a stage and I'll be as flamboyant as I can.

It's a good place when all you have is hope and not expectations.

It's interesting, the worse things get in cities, the tougher that cities get, the more brutal the humor is. The tougher things people face, the darker the sense of humor gets and I find that incredibly optimistic.

We're trying to learn from [Olympic] Beijing, which could be very intimidating. We've learned to expect it's power, it majesty and that it completes a cycle of certain types of shows... I don't think any nation could do anything on that scale. We haven't got that money, and I don't think anybody would have the appetite for that kind of expenditure and that kind of control, so we're going to try and do something a bit more intimate and try and start again... start a new cycle for these kind of ceremonies.