90% trust peers on social networks (even strangers); only 15-18% trust brands.

Yeah, Dizzee Rascal is a huge influence on what I'm doing. I learnt a lot from him even though he's younger than me.

Certain people in life are just going to take what's given to them, and certain people in life know they want better and they're going to go find better. I've always been that type of person.

I used to rap as a kid and people were impressed by it, so it gave me the drive to keep going. Everybody has at least one talent. I guess this is my talent.

I'm from my hood, and everybody knows me in my neighborhood, and that's cool, I can do what I want over there, but in other people's neighborhoods, I can't.

I love Michigan, to be honest. I don't think I'd live nowhere else. It's cheap! This is Detroit. A little bit of nothing gets you a lot of something.

90% trust peers on social networks (even strangers); only 15-18% trust brands.