But there was something psychological happening there that was just a little bit different. And the other thing was, there was no stigma. Kids weren't going into the 'Center-for-Kids-That-Need-More-Help' or something like that. It was 826 Valencia.
Dave EggersMcSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.
Dave EggersAnd that's actually the brunt of what we do is, people going straight from their workplace, straight from home, straight into the classroom and working directly with the students. So then we're able to work with thousands and thousands more students.
Dave Eggers