But there was something psychological happening there that was just a little bit different. And the other thing was, there was no stigma. Kids weren't going into the 'Center-for-Kids-That-Need-More-Help' or something like that. It was 826 Valencia.
Dave EggersMcSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.
Dave Eggers