To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise. The web model is just so much more complicated, and involves this third party of advertisers, and all these other sources of revenue that are sort of provisional, but haven't been proven yet.

Why did we do that to Pluto? We had it good with Pluto.

Better to be at the bottom of a ladder you want to climb than in the middle of some ladder you don’t, right?

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

But while mum and dad were incredibly caring, it was also a very chaotic household where everyone fought about everything. So I know what it's like to internalize all that chaos.

One might think that a boy who was out in the snow for so long would get cold, but Max was not. He was warm, partly because he had on many layers, and partly because boys who are part wolf and part wind do not get cold.

I worked at Salon.com way back when they started, and there's just unmeasurable value to distributing words online, too, but I still get my news from the newspaper in the morning.