Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.
David AmerlandReal search is about providing valuable information when it's really needed to those who are actually looking for it.
David AmerlandThe social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.
David Amerland