We have to be very clear about what we're doing to our music. We're giving away free albums. Now think about the psyche of the ordinary man, we don't respect anything that's free. Anything that we get easy has no validity.

We have to be very clear about what we're doing to our music. We're giving away free albums. Now think about the psyche of the ordinary man, we don't respect anything that's free. Anything that we get easy has no validity.

Of course the concept is to give people samples to get them hooked, I get that. But to continuously give away our music, that's the reason why you don't see [many] rap award shows anymore, the reason that you don't see rappers in commercials anymore; because we have allowed our music to be devalued.

I'm proud of [Big] K.R.I.T., I'm proud that the person that came after me shares so many similar views [as mine]. From him being a producer, to him being a God-fearing man - being political in a sense that he wants to see the poverty-stricken do better. He wants to be the spokesperson for them.

Maybe Hell ain't a place meant for us to Burn, maybe Earth is Hell and just a place for us to Learn.

If you want a man that respects the way you think then show more mind than ass.

We're trying to teach artists that if you're smart enough to develop the material, then you're smart enough to market and promote the album too.