I will probably have a tendency to lean toward trying to resolve the issues that negatively impact black people, but the overall picture and the overall power is achieved in bringing all impoverished people together. The common denominator is pain, because we all suffer through the deaths of loved ones and eventually suffer death.

Of course the concept is to give people samples to get them hooked, I get that. But to continuously give away our music, that's the reason why you don't see [many] rap award shows anymore, the reason that you don't see rappers in commercials anymore; because we have allowed our music to be devalued.

We get better product when the focus is on the fans and the artists - all artists; musical artists; singers, the graphic designers, the painters, the DJs, I mean everybody, the writers. We can't allow ourselves to feel as if we're not important in the equation when we are everything!

My passion comes from the things that have historically happened to black people in Mississippi. I can honestly say that most of the things that I've accomplished in my life have come from my spirituality and my belief in God.

My concern was first, for the black people of Mississippi, then I became concerned for black people nationwide, now my concern is for black people all over the world. I began to realize that it's not as much about race as we think it is. It's about the rich vs. the poor. I feel as if the different races are pitted against one another so we won't see the bigger (financial disparity) problem.

We have to be very clear about what we're doing to our music. We're giving away free albums. Now think about the psyche of the ordinary man, we don't respect anything that's free. Anything that we get easy has no validity.

We're trying to teach artists that if you're smart enough to develop the material, then you're smart enough to market and promote the album too.