Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am.
David BeckhamWell I'm the Prince and I'm sort of slaying a dragon - which is something I've never done before, obviously.
David Beckham