Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.

Suppose one who had always continued blind be told by his guide that after he has advanced so many steps he shall come to the brink of a precipice, or be stopped by a wall; must not this to him seem very admirable and surprising? He cannot conceive how it is possible for mortals to frame such predictions as these, which to him would seem as strange and unaccountable as prophesy doth to others. Even they who are blessed with the visive faculty may (though familiarity make it less observed) find therein sufficient cause of admiration.

For it oft happens that a notion, when it is cloathed with words, seems tedious and operose and hard to be conceived, which yet being striped of that garniture, the ideas shrink into a narrow compass, and are viewed almost by one glance of thought.

Romance is the douche of the bourgeoisie.

Spend regularly and constantly two or three hours of the morning in study and retirement. I do not take upon me to prescribe what you shall employ yourself about. I only propose the passing two or three hours of the twenty-four in private.

Over 95% of the designers who have ever lived are alive today. Together, we have the power to define what professionalism in the communications industry will be about: helping increase market share or helping repair the World.

I am about to learn what it's like to live here.