Economists sometimes do try to reduce behavior to law-like predictability. But people respond differently to different primes, to different contexts even from one moment to the next. We possess multiple selves that are aroused by different circumstances.
David BrooksBig Brother is not the only danger facing the country. Another is the rising tide of distrust, the corrosive spread of cynicism, the fraying of the social fabric and the rise of people who are so individualistic in their outlook that they have no real understanding of how to knit others together and look after the common good.
David Brooks