Sense data are much more controversial than qualia, because they are associated with a controversial theory of perception - that one perceives the world by perceiving one's sense-data, or something like that.
David ChalmersBecause the idea of zombies seems to make sense, and seems to, in a certain sense, be possible, I think one can use that to argue against the thesis that everything is purely physical. Now many people, I think, agree that the idea of zombies are conceivable, including people who want to be physicalists.
David Chalmers