I'm a big fan of the Pixar movies, and Ed Catmull, who wrote a book about his experiences producing them, talks about how it takes three or four years to get it right.
David CopperfieldWhat I've tried to do in my stage magic is to take a trick and give it an emotional hook.
David CopperfieldTo make magic credible on screen is always very difficult. The story is the most important thing. That is what should win. If sacrifices or compromises are made, it's usually for story. Story in magic is very, very important to me. That's what I've really championed through my career.
David CopperfieldI had a point of view, which was different. I looked at magic as theater, as storytelling, and I tried to have an approach that was different from what they were doing. "How can I move people and really get them to dream with a card trick, with coin magic, or even a piece of stage magic?"
David Copperfield