If you measure someone's brain and see very little activity during a task, it does not necessarily indicate that they're not trying - it more likely signifies that they have worked hard in the past to burn the programs into the circuitry. Consciousness is called in during the first phase of learning and is excluded from the game playing after it is deep in the system.
David EaglemanThe left hemisphere acts as an "interpreter," watching the actions and behaviors of the body and assigning a coherent narrative to these events. And the left hemisphere works this way even in normal, intact brains. Hidden programs drive actions, and the left hemisphere makes justifications. This idea of retrospective storytelling suggests that we come to know our own attitudes and emotions, at least partially, by inferring them from observations of our own behavior.
David EaglemanMany people prefer a view of human nature that includes a true side and a false side - in other words, humans have a single genuine aim and the rest is decoration, evasion, or cover-up. That's intuitive, but it's incomplete. A study of the brain necessitates a more nuanced view of human nature.
David Eagleman