The conscious mind is not at the center of the action in the brain; instead, it is far out on a distant edge, hearing but whispers of the activity.

Visual cortex is fundamentally a machine whose job is to generate a model of the world.

Many people prefer a view of human nature that includes a true side and a false side - in other words, humans have a single genuine aim and the rest is decoration, evasion, or cover-up. That's intuitive, but it's incomplete. A study of the brain necessitates a more nuanced view of human nature.

Scientists often talk of parsimony (as in "the simplest explanation is probably correct," also known as Occam's razor), but we should not get seduced by the apparent elegance of argument from parsimony; this line of reasoning has failed in the past at least as many times as it has succeeded.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

I'm using the afterlife as a backdrop against which to explore the joys and complexities of being human - it turns out that it's a great lens with which to understand what matters to us.

...you are battered and bruised in the collisions between reminiscence and reality.