The conscious mind is not at the center of the action in the brain; instead, it is far out on a distant edge, hearing but whispers of the activity.

Those with Anton's syndrome are not pretending they are not blind; they truly believe they are not blind. Their verbal reports, while inaccurate, are not lies. Instead, they are experiencing what they take to be vision, but it is all internally generated.

The three-pound organ in your skull - with its pink consistency of Jell-o - is an alien kind of computational material. It is composed of miniaturized, self-configuring parts, and it vastly outstrips anything we've dreamt of building.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

It turns out your conscious mind - the part you think of as you - is really the smallest part of what’s happening in your brain, and usually the last one in line to find out any information.

You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.

As Walt Whitman correctly surmised, we are large and we harbor multitudes within us. And those multitudes are locked in chronic battle. There is an ongoing conversation among the different factions in your brain, each competing to control the single output channel of your behavior. As a result, you can accomplish the strange feats of arguing with yourself, cursing at yourself, and cajoling yourself to do something - feats that modern computers simply do not do.