Humans have discovered that they cannot stop Death, but at least they can spit in his drink.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

Many people prefer a view of human nature that includes a true side and a false side - in other words, humans have a single genuine aim and the rest is decoration, evasion, or cover-up. That's intuitive, but it's incomplete. A study of the brain necessitates a more nuanced view of human nature.

We're trapped on this very thin slice of perception ... But even at that slice of reality that we call home, we're not seeing most of what's going on.

Societies would _not_ be better off if everyone were like Mr Spock, all rationality and no emotion. Instead, a balance - a teaming up of the internal rivals - is optimal for brains. ... Some balance of the emotional and rational systems is needed, and that balance may already be optimized by natural selection in human brains.

Modern neuroimaging is like asking an astronaut in the space shuttle to look out the window and judge how America is doing.

The brain "fills in" the missing information from the blind spot. Notice what you see in the location of the dot when it's in your blind spot. When the dot disappears, you do not perceive a hole of whiteness or blackness in its place; instead your brain invents a patch of the background pattern. Your brain, with no information from that particular spot in visual space, fills in with the patterns around it. You're not perceiving what's out there. You're perceiving whatever your brain tells you.