There are always wonderful mysteries to confront.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

At least 15 percent of human females possess a genetic mutation that gives them an extra (fourth) type of color photoreceptor - and this allows them to discriminate between colors that look identical to the majority of us with a mere three types of color photoreceptors.

We believe we're seeing the world just fine until it's called to our attention that we're not.

The main thing known about secrets is that keeping them is unhealthy for the brain.

This is what consciousness does: it sets the goals, and the rest of the system learns how to meet them.

...you are battered and bruised in the collisions between reminiscence and reality.