Just give the brain the information and it will figure it out.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

Just give the brain the information and it will figure it out.

We are nothing but the product of billions of years of molecules coming together and ratcheting up through natural selection, we are composed only of highways of fluids and chemicals sliding along roadways within billions of dancing cells, trillions of synaptic conversations hum in parallel, this vast egglike fabric of micron-thin circuitry runs algorithms undreamt of in modern science, and these neural programs give rise to our decision making, loves, desires, fears, and aspirations. That understanding would be a numinous experience, better than anything ever proposed in anyone's holy text.

I know one lab that studies nicotine receptors and all the scientists are smokers, and another lab that studies impulse control and they're all overweight.

The three-pound organ in your skull - with its pink consistency of Jell-o - is an alien kind of computational material. It is composed of miniaturized, self-configuring parts, and it vastly outstrips anything we've dreamt of building.

The main thing known about secrets is that keeping them is unhealthy for the brain.