Our Pavlovian response to movies has gotten to its lowest point ever. You look at a lot of movies that are successful and a lot of movies that studios hold up as examples and you go, 'My God, that isn't even a story. It isn't even two acts. It's eight set pieces drawn out with slow motion.' The difficulty for me was that you had to hope that people were interested in this kind of a story.
David FincherYou’ll find that the movie business is paid for by those mega movies. The movie business is paid for by Big Macs. By movies as product. Movie studios use that term “product” all the time. Product? You mean you have a lot of stories? No, we have a lot of product. You have stories.
David Fincher