Trump's - has great negatives, enormous negatives, a lot of people say they simply won't vote for him. So if he's gotten media, maybe it hasn't done him so much good.

Each time that Donald Trump promises to come forward with something, when you actually get to the point of disclosure it seems as though there's a lot less that was promised for the press and particularly for the public to understand.

After all, the reporters are the ones who get to ask the questions.

CNN stands to make a hundred million dollars more than it's expected lift for the election cycle, due to the phenomenon that is Donald Trump.

I think there's been an overestimation of how much the press can shape coverage and people's decisions.

I'm not at an extreme, but I do think that Donald Trump is a self-created creature. But the media has feasted on his spectacle and he wouldn't live without the attention. He's repaid the favor by attacking the press, but that's generated more reactive coverage.

You know, trust in the press, polls show - from Pew and other places - have gone down significantly over the years. Maybe the press doesn't have that much ability to frame people's decisions.