An ad that pretends to be art is - at absolute best - like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what's sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill's real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.
David Foster WallaceOr I can choose to force myself to consider the likelihood that everyone else in the supermarket's checkout line is just as bored and frustrated as I am, and that some of these people probably have much harder, more tedious or painful lives than I do, overall.
David Foster WallaceMolly Notkin often confides on the phone to Joelle van Dyne about the one tormented love of Nokin's life thus far, an erotically circumscribed G.W. Pabst scholar at New York University tortured by the neurotic compulsion that there are only a finite number of erections possible in the world at any one time and that his tumescence means e.g. the detumescence of some perhaps more deserving or tortured Third World sorghum farmer.
David Foster Wallace