Two young salmon are swimming along one day. As they do, they are passed by a wiser, older fish coming the other way. The wiser fish greets the two as he passes, saying, "Morning boys, how's the water?" The other two continue to swim in silence for a little while, until the first one turns to the other and asks, "What the hell is water?"
David Foster WallaceKafka's evocations are, rather, unconscious and almost sub-archetypal, the little-kid stuff from which myths derive; this is why we tend to call even his weirdest stories nightmarish rather than surreal.
David Foster WallaceAn ad that pretends to be art is - at absolute best - like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what's sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill's real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.
David Foster WallaceBoth destiny's kisses and its dope-slaps illustrate an individual person's basic personal powerlessness over the really meaningful events in his life: i.e. almost nothing important that ever happens to you happens because you engineer it. Destiny has no beeper; destiny always leans trenchcoated out of an alley with some sort of Psst that you usually can't even hear because you're in such a rush to or from something important you've tried to engineer.
David Foster Wallace