Great short stories and great jokes have a lot in common. Both depend on what communication-theorists sometimes called "exformation," which is a certain quantity of vital information removed from but evoked by a communication in such a way as to cause a kind of explosion of associative connections within the recipient.
David Foster WallaceAm I a good person? Deep down, do I even really want to be a good person, or do I only want to seem like a good person so that people (including myself) will approve of me? Is there a difference? How do I ever actually know whether I'm bullshitting myself, morally speaking?
David Foster Wallace