Such techniques, including meta-discursive stuff, self-reference, irony, black humor, cynicism, grotesquerie and shock, it would be safe to say that television or televisual values rule the culture. Television is successfully using a lot of those same techniques but using them for a very different agenda, which is to sort of create an ethos and please people and to sell products to consumers.
David Foster WallaceWhat if sometimes there is no choice about what to love? What if the temple comes to Mohammed? What if you just love? without deciding? You just do: you see her and in that instant are lost to sober account-keeping and cannot choose but to love?
David Foster WallaceYou have a great deal of yourself on the line, writing- your vanity is at stake. You discover a tricky thing about fiction writing; a certain amount of vanity is necessary to be able to do it all, but any vanity above that certain amount is lethal.
David Foster WallaceTwo young salmon are swimming along one day. As they do, they are passed by a wiser, older fish coming the other way. The wiser fish greets the two as he passes, saying, "Morning boys, how's the water?" The other two continue to swim in silence for a little while, until the first one turns to the other and asks, "What the hell is water?"
David Foster WallaceOr I can choose to force myself to consider the likelihood that everyone else in the supermarket's checkout line is just as bored and frustrated as I am, and that some of these people probably have much harder, more tedious or painful lives than I do, overall.
David Foster Wallace