Great short stories and great jokes have a lot in common. Both depend on what communication-theorists sometimes called "exformation," which is a certain quantity of vital information removed from but evoked by a communication in such a way as to cause a kind of explosion of associative connections within the recipient.
David Foster WallaceOf course, the fact that Dostoevsky can tell a juicy story isn't enough to make him great. If it were, Judith Krantz and John Grisham would be great fiction writers, and by any but the most commercial standards they're not even very good.
David Foster Wallace