We're not keen on the idea of the story sharing its valence with the reader. But the reader's own life "outside" the story changes the story.
David Foster WallaceSuch techniques, including meta-discursive stuff, self-reference, irony, black humor, cynicism, grotesquerie and shock, it would be safe to say that television or televisual values rule the culture. Television is successfully using a lot of those same techniques but using them for a very different agenda, which is to sort of create an ethos and please people and to sell products to consumers.
David Foster Wallace