One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.
David FrumTrump is not just unlike a Republican, he's unlike a presidential candidate. The whole elaborate presidential process is designed to screen out people like Donald Trump. And that process broke down in ways quite unlike anything in the recent experience of the United States.
David FrumI keep telling my American friends, "If you think of Donald Trump as only something that is happening inside the United States, you're missing it." Because there are Trump-like events happening across the Western world, in Warsaw Pact countries, in France, Germany, Austria, the Netherlands. As we speak, the second-largest party in the Dutch legislature - who's more level-headed than the Dutch? - is Geert Wilders's party, which is a very Trump-like party, and they've got 33 out of 150 seats.
David FrumDonald Trump, as a businessman, he's not much of a builder and he's not much of dealmaker and he certainly isn't very good at making expenses line up with income. But he is a marketing genius. He must have seen an empty market niche that no one but him filled.
David FrumAnybody who imagines that an election can be won under these circumstances by banging on about William Ayers and Jeremiah Wright is ... to put it mildly ... severely under-estimating the electoral importance of pocketbook issues. We conservatives are sending a powerful, inadvertent message with this negative campaign against Barack Obama's associations and former associations: that we lack a positive agenda of our own and that we don't care about the economic issues that are worrying American voters.
David Frum