One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.
David FrumOne can shape history as much through the facts one omits as through the facts one includes.
David FrumIt's very important to understand that 21st century authoritarian rule does not look like 20th century authoritarian rule. You're not going to have people in parade ground formations. You're not going to have a police state. You're not going to people with decorative armbands bullying people on the sidewalks. And the leaders won't stand at microphones for hours ranting at people. All of that is so 80 years ago.
David FrumWe all work for media, we all make mistakes all the time. That's inevitable. What the difference between a responsible journalistic institution is, does it care whether it makes mistakes or not? And does it correct them?
David FrumYet when the hour of decision arrives, it turns out that many conservatives care as little as ever about administrative skill and executive accomplishment. Our party and our movement overwhelmingly respond to symbolic cues. Sarah Palin is exciting and appealing. But what kind of executive is she? None of us have even the remotest idea.
David Frum