Yet when the hour of decision arrives, it turns out that many conservatives care as little as ever about administrative skill and executive accomplishment. Our party and our movement overwhelmingly respond to symbolic cues. Sarah Palin is exciting and appealing. But what kind of executive is she? None of us have even the remotest idea.
David FrumOne might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.
David FrumDonald Trump, as a businessman, he's not much of a builder and he's not much of dealmaker and he certainly isn't very good at making expenses line up with income. But he is a marketing genius. He must have seen an empty market niche that no one but him filled.
David FrumIn America, you will see in area after area, media under pressure, businesses under pressure not to criticize Donald Trump lest he reduce their stock value with an angry tweet.
David Frum