The classic one for me is one of my favorite images - left-versus-right political-spectrum image. I was trying to visualize the concepts on the political spectrum. I'm left-leaning, and I discovered as I was doing it that I had an impulse to make the left-hand side appear better than the right-hand side. That was manifesting in the way I was choosing certain words, framing certain ideas. I shared it with a few people, and they all said, "Oh my God, this is really biased." I hadn't seen it at all.

Some of the commercial work I do is helping people to improve their presentations and add some design thinking. There are so many amazing things in science, and such great data, which can often be locked away. It's in the minds of these amazing practitioners, who can't necessarily express what they want in a visual way.

The classic one for me is one of my favorite images - left-versus-right political-spectrum image. I was trying to visualize the concepts on the political spectrum. I'm left-leaning, and I discovered as I was doing it that I had an impulse to make the left-hand side appear better than the right-hand side. That was manifesting in the way I was choosing certain words, framing certain ideas. I shared it with a few people, and they all said, "Oh my God, this is really biased." I hadn't seen it at all.

If you want to visualize something in its fullness you have to look at every perspective and every angle, and that means - sometimes uncomfortably - looking at things you don't want to look at.

I have a computational quality to my mind, I suppose. When I was a kid, I was obsessed with video games. I reprogrammed games, and this eventually landed me a column in a magazine. That's how I got into print journalism: writing about video games.

I'm happy to provide that service. But that's the power of it. A good infographic that's been really worked on looks simple and easy, but it actually required a lot of processing.

I think it's good practice, if you're a writer, or anyone who's shaping narrative, to be flexible and open with the direction of the narrative.