We see portability in electronics being a continuing requirement, higher functionality, better battery life, requiring lower power for the actual electronics.

Clearly, Japan is a most important market for digital consumer products.

We have been a fabless semiconductor company for a number of years now.

One of the attractive things about being in Scotland is that we have a very good pipeline of new people coming into the company from the excellent universities around us.

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.

We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.

Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.