Marketing is too important to be left to the marketing department.

Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a companys existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.

The greatest success goes to the person who is not afraid to fail in front of even the largest audience.

More organizations die of indigestion than starvation

Marketing is too important to be left to the marketing department.

Avoid openly trying to reform people. Every man knows he is imperfect, but he doesn't want someone else trying to correct his faults. If you want to improve a person, help him embrace a higher working goal-a standard, an ideal-and he will do his own 'making over' far more effectively than you can do it for him.

People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.