Marketing is too important to be left to the marketing department.

Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.

Avoid openly trying to reform people. Every man knows he is imperfect, but he doesn't want someone else trying to correct his faults. If you want to improve a person, help him embrace a higher working goal-a standard, an ideal-and he will do his own 'making over' far more effectively than you can do it for him.

Profit is not the proper end and aim of management - it is what makes all of the proper ends and aims possible

Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a companys existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.

More organizations die of indigestion than starvation

Marketing is too important to be left to the marketing department.