That economics and finance are often covered as technical subjects, sort of boring subjects, and either you already know a lot about it and you follow it, or you don't know much about it and you don't want to know.
David PlotzWhen you're writing for the New York Times someone reading it knows the topic better than you do and knows when you've messed up.
David PlotzPeople who tend to invest are either going to invest in something where you're raising $5 million or they're going to invest in something where you're raising $1 million, but if you're trying to raise $2.5 million it's kind of a weird amount.
David Plotz