The Bible is forbidding when you start to read it. The language is odd. The stories start and stop herkily-jerkily. The characters behave in inexplicable ways. It takes a little bit of time to get into the rhythm of the book. I found reading the first 15 chapters of Genesis very very difficult. Once I got past there, I loved reading, and found it very easy. When you get used to the Bible, it becomes thrilling to read (like any great book - I just had exactly the same experience with the Odyssey).

I should say, the one thing you run into is, if you're trying to raise a round you have to decide, well, how much money are you trying to raise? And then you have to justify that to your investors, because they want to know why you [are] raising that much? Why aren't you raising either twice as much or half as much?

Writing a column, a weekly column for the New York Times, is really tough, and I wasn't prepared for the demands that that involved.

You're talking to investors - and investors, they look at you and they realize, you know, not every business they invest in are the founders or the people running it going to have every bit of skill - and I think they looked at me and realized, OK, this is a guy who's got a lot - I'm much older than the usual run of people they fund.

That economics and finance are often covered as technical subjects, sort of boring subjects, and either you already know a lot about it and you follow it, or you don't know much about it and you don't want to know.

I seem to have three categories of readers. The first is nonbelievers who are glad that I am reading the Bible so they don't have to bother. The second group, which is quite large, is very Biblically literate Jews. And the third, which is also very large, is Christians, most of them evangelical. The evangelical readers and the Jewish readers have generally been very encouraging, because they appreciate someone taking the book they love so seriously, and actually reading it and grappling with it.

I'm very lucky to be able to work in print and radio. I'm very lucky to be able to work at a time when finance and economics are really important. And the number of people who tell finance and economic stories in a kind of accessible storytelling way, there's much more demand than there is supply.