The New York Times is the greatest media company around, arguably, and the people at the New York Times know a lot more about making a giant successful media company than I do.
David PlotzThe Bible is forbidding when you start to read it. The language is odd. The stories start and stop herkily-jerkily. The characters behave in inexplicable ways. It takes a little bit of time to get into the rhythm of the book. I found reading the first 15 chapters of Genesis very very difficult. Once I got past there, I loved reading, and found it very easy. When you get used to the Bible, it becomes thrilling to read (like any great book - I just had exactly the same experience with the Odyssey).
David PlotzI think I did 97 pitch meetings, and even at the 97th meeting, there were questions I was getting that I hadn't had in the - you know, any of the 96 preceding ones.
David PlotzI seem to have three categories of readers. The first is nonbelievers who are glad that I am reading the Bible so they don't have to bother. The second group, which is quite large, is very Biblically literate Jews. And the third, which is also very large, is Christians, most of them evangelical. The evangelical readers and the Jewish readers have generally been very encouraging, because they appreciate someone taking the book they love so seriously, and actually reading it and grappling with it.
David Plotz