The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.
David PogueJust as words in their proper places form sentences, each individual strike must be done in the proper order to get the desired result: a flat stone blade.
David PogueAn international team of psychiatrists has flown to Redmond, WA in an attempt to discover exactly what makes Bill Gates tick. And, more especially, what makes him go cuckoo every half hour.
David PogueWhat is innovation if not our ticket to every business interest in the world? Its the ticket to solving the worlds problems - the energy problems, the pollution problems, the global warming problems. If it isnt for science and engineering, how will we compete in the new world?
David PogueThe biggest surprise watching video on the tiny, 2.5-inch screen (320 by 240 pixels) is completely immersive. Three unexpected factors are at work. First, the picture itself is sharp and vivid, with crisp action that never smears the screen is noticeably brighter than on previous iPods. Second, because the audio is piped directly into your ear sockets, it has much higher fidelity and presence than most peoples TV sets. Finally, remember that a 2.5-inch screen a foot from your face fills as much of your vision as a much larger screen thats across the room.
David Pogue