The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.
David PogueThere's one thing that shows up on all of the lists of what makes us human: language. Our ability to share our thoughts and complex information with others far surpasses all the barks, squeaks and growls of our animal friends.
David PogueFor the last 15 years, Microsoftโs master business plan seems to have been, โWait until somebody else has a hit. Then copy it.โ
David PogueThe biggest surprise watching video on the tiny, 2.5-inch screen (320 by 240 pixels) is completely immersive. Three unexpected factors are at work. First, the picture itself is sharp and vivid, with crisp action that never smears the screen is noticeably brighter than on previous iPods. Second, because the audio is piped directly into your ear sockets, it has much higher fidelity and presence than most peoples TV sets. Finally, remember that a 2.5-inch screen a foot from your face fills as much of your vision as a much larger screen thats across the room.
David Pogue