Ronald Reagan came to office and had already been an experienced politician as governor of California, whose ideology and ideas, no matter how simplistic or no matter how much you may disagree with them, were fairly well-developed and fairly consistent. Donald Trump is a real-estate branding operator and a reality-show television star whose entrance into big-time politics, as a victor, as someone who will now wield tremendous power, was as shocking to him as it was to everybody else.
David RemnickThere are systemic, painful problems of globalization and de-industrialization that cannot be solved with a phone call or a tweet or an angry speech or trying to isolate the press and the first amendment. Sooner or later, the Donald Trump show, which is a projection of strength and authority, will have to deliver to his voters. And if he doesn't, in very real terms, if he can't supersede a situation where a president cut the unemployment rate in half, if he can't do better, if he can't open factories and all the rest that he's promised, then I think he's in trouble.
David RemnickThe only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.
David Remnick