The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.
David RemnickRonald Reagan came to office and had already been an experienced politician as governor of California, whose ideology and ideas, no matter how simplistic or no matter how much you may disagree with them, were fairly well-developed and fairly consistent. Donald Trump is a real-estate branding operator and a reality-show television star whose entrance into big-time politics, as a victor, as someone who will now wield tremendous power, was as shocking to him as it was to everybody else.
David RemnickI'm a journalist - I'm not Robert Caro. I have a day job, and a pretty consuming one - a joyfully consuming one.
David Remnick100% of the people who get the magazine say they read the cartoons first - and the other 2% are lying.100
David RemnickDonald Trump seems to think it is within his rights to trample the First Amendment, to disdain the press, to punish protesters or flag-burners, to ban ethnic categories of immigrants, and so on.
David RemnickIf this day means anything, it means that you are now in the contingent of the responsible. You must be kind, yes, but you must also look beyond your own house. We're depending on you for your efforts and your vision. We are depending on your eye and your imagination to identify what wrongs exist and persist, and on your hands, your backs, your efforts, to right them.
David Remnick