Men are created different; they lose their social freedom and their individual autonomy in seeking to become like each other.

Social Science … led us to the fallacy that, since all men have their being in culture and as a result of culture, they owe a debt to that culture which even a lifetime of altruism could not repay.

It is no longer clear which way is up even if one wants to rise.

Look at all the sentences which seem true and question them.

The situation of the factory worker today is reminiscent in certain respects of that of the nineteenth-century capitalist whose wife dragged him reluctantly toward "culture" and away from his "materialistic" preoccupations.

Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same "hard sell" that the advertisers and politicians do.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?