It is not new for the older generation to bewail the indolence of the young, and there is a tendency for the latter to maintain much of the older ethic screened by a new semantics and an altered ideology.

It is among the less privileged groups relatively new to leisure and consumption that the zest for possessions retains something of its pristine energy.

Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same "hard sell" that the advertisers and politicians do.

Words not only affect us temporarily; they change us, they socialize or unsocialize us.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Today the future occupation of all moppets is to be skilled consumers.

The modern suburb is the product of the car, the five-day week, and the "bankers' hours" of the masses.