I think it's what any artist would want: to feel like their work can be taken in on a level of experience beyond the headline or the press release. I don't think any artist wants to be reduced to a press release. We have a whole industry whose function it is to process and present information. There's nothing wrong with it, but it's not the thing.
David SallePeople tend to remember and mentally classify work according to how it looks, sometimes oblivious to the underlying intent.
David SalleI'm always very grateful for stories about the great coffeehouse wits in Vienna at the turn of the last century. People would wait for a chance to stand near the table where the great wits were trading witticisms as a spectator sport because it was that good. They were that on fire and there was no product. They didn't write anything down. It was just the pleasure of engagement with the moment. I think that's my kind of ideal of how I live.
David SalleFairfield Porter who has been my model for art writing all along, said that if the most interesting thing about a work of art is its content, it's probably a failure. I think it's true that if you find yourself thinking about the meaning in an author's message, it's probably not very interesting as art. Obviously, this is a tough concept, because if you withdraw intention.
David Salle