Television is likely to do more to revolutionize politics than sound broadcasting did. Political candidates may have to adopt new techniques to benefit from visual radio: their dress, their smiles and gestures, all will be important. How they look, as well as what they say, may determine to an appreciable extent their popularity. The eyes of the public will be upon them.
David SarnoffThe wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?
David SarnoffTelevision is likely to do more to revolutionize politics than sound broadcasting did. Political candidates may have to adopt new techniques to benefit from visual radio: their dress, their smiles and gestures, all will be important. How they look, as well as what they say, may determine to an appreciable extent their popularity. The eyes of the public will be upon them.
David Sarnoff