If we are to become the masters of science, not its slaves, we must learn to use its immense power to good purpose. The machine itself has neither mind nor soul nor moral sense. Only man has been endowed with these godlike attributes. Every age has its destined duty. Ours is to nurture an awareness of those divine attributes and a sense of responsibility in giving them expression.
David SarnoffIt is probable that television drama of high caliber and produced by first-rate artists will materially raise the level of dramatic taste of the nation.
David SarnoffTelevision is likely to do more to revolutionize politics than sound broadcasting did. Political candidates may have to adopt new techniques to benefit from visual radio: their dress, their smiles and gestures, all will be important. How they look, as well as what they say, may determine to an appreciable extent their popularity. The eyes of the public will be upon them.
David SarnoffWhatever course you have chosen for yourself, it will not be a chore but an adventure if you bring to it a sense of the glory of striving.
David SarnoffIf we are to become the masters of science, not its slaves, we must learn to use its immense power to good purpose. The machine itself has neither mind nor soul nor moral sense. Only man has been endowed with these godlike attributes. Every age has its destined duty. Ours is to nurture an awareness of those divine attributes and a sense of responsibility in giving them expression.
David Sarnoff