The Zhuangzi is very good on telling us how the nonhuman-made world can enter into who we are more deeply than at the level of answering to our current interests. If the environment can shape who we are, it can shape our very interests, leading us to recognize things, events, and processes that are of genuine value and that we have not previously recognized as such.
David WongBoth sameness and difference are issues for us. A sign of cultural homogenization is that languages are disappearing at an alarming rate. I am heartened by signs that some peoples are fighting back, e.g., the revitalization of the language of the Wampanoag tribe in Massachusetts. But if we reject essentialism about culture, we will be cautious about overgeneralizing about what homogenization is and to what degree it exists. If we think of cultures as dynamic, internally diverse and contested, we will be aware that what looks like homogenization may be deeper down this more complicated thing.
David WongThe things we call cultures are dynamic, internally diverse, and their interpretation is internally contested among its members. Cultures are like ongoing conversations with many voices, often telling stories about who "we" are.
David WongI do fear that global capitalism is making us more like each other in regrettable ways, e.g., more people are increasingly captivated by spectacles of violence and aggression or of conspicuous consumption that are the subjects of the most commercially viable films across countries precisely because they don't depend for their appeal on cultural fine points; and more people are prone to deal with others on a purely instrumental and impersonal basis.
David Wong