I don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful.
David ZuckerIt didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
David ZuckerIt's useless to try and make rhyme or reason of it, because one guy thinks one thing and the other guy sees a whole other thing. So I try not to take them too seriously. Lately I have them screened so I only read the positive ones.
David ZuckerWe're producing a movie now, 'The Onion' Movie, and it's very difficult for me to be on the set. If I'm not right in the trenches, it's very difficult for me to watch another director, because I'm not involved and it's not exciting.
David Zucker