We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

Tim Burton is underrated. I loved Big Fish, loved that movie, think it's the best movie of the year, hands down. Really impressed with that.

It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.

I think that came out of watching all those serious movies for all that time. If you watch a movie like Zero Hour, Sterling Hayden is pretty funny, and so are the guys in the cockpit.

I don't know if I'd want to do that anymore, because you always get bigger laughs on college campuses. So, when the film plays in front of a city audience, you've probably cut too loosely.

I think up until the point when we started in the business, which was in the early 70s, most of the humor was political. The smart humor was political satire.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.